Aeffe is an Italian Apparel Manufacturer, it is the parent company to a number of designer labels such as Pollini (Footware and leather goods), Moschino, and Velmar (Beachwear and Lingerie). They specialise in designer fashion and luxurious goods. The group was founded by designer Alberta Ferretti, and develops, produces and distributes its own collections as well as other licenced brands such as Blugirl Folies, Cedric Charlier and Jeremy Scott. They manufacture clothing and accessories for Men, Women and Children and have a number of designer stores throughout Europe, the UK, Japan and USA among others.
From all that I saw I would say their clothing lines are very bold, which I suppose is to be expecting from a European Designer label. Judging from my firms financial statements I would say this company is a powerhouse in the fashion industry. Its total revenue has progressively climbed over the last four years, with a total revenue in 2017 of almost 29 million euro…… In looking closer at the financial statements, the brand that seems to be of the most demand for this firm is Moschino. With the recorded sales making up over 70% of the total sales in the 2017 year, and this was consistent throughout the four years I investigated. Ranging from 65%-70% of sales recorded. It’s clear to see Aeffe’s Moschino brand really dominates the market.
I have included a link below if you would like to read more about my Firm. I would love to hear your thoughts….